May 17, 2022 · 2 min read

HSP Group hires new Marketing Director to enhance its rapid ‘disruptor’ growth plans

 Media release

Following the significant growth realized during the first half of its fiscal 2022, HSP Group – the client-preferred provider of global expansion software and services – is ramping up its visibility as a disruptor in this market segment, starting with the appointment of a new Marketing Director, Sarah Madel, who will promote the company’s technology-led proposition.

Established in late 2020, HSP Group set out to shake up a market dominated by too many legacy providers with disjointed services, systems and platforms, and offering a poor client experience.

HSP offers a joined-up, digitally-focused experience, that concentrates on the clients’ needs when looking to successfully expand globally. It has a full suite of country-compliant finance, accounting, tax, legal and HR solutions, all accessed and managed by one provider, and delivered via one technology - the industry front-runner GateWay platform.

Sarah will help to execute and evolve the company’s Go-To-Market plan and communicate HSP's offering to both new and existing clients and partners, finding new ways to add value and share insights. She will promote the benefits of the company’s proprietary omnichannel software, which has been designed to give clients a simple, fully-digitalised way to securely manage all of their operations in one place, in-line with local and global rules and data protection regulations (GDPR).

Larry Harding, Founder and CEO of HSP Group, states: "We are delighted to have Sarah join us. Her skill set and experience in this market will help us shape our proposition and finetune our marketing strategy."

He adds: "Our advanced technology model is one of our unique selling points, differentiating us from our competitors, who have been slow off the mark with their systems, or unable to fully scale their platforms. Sarah will be responsible for getting this message out, highlighting the benefits of GateWay and positioning HSP as the preferred supplier in this space."

HSP Group’s services include:

  • Global People Solutions (GPS), including Global Payroll, Employer of Record (EoR), ongoing HR Administrative Support, Technical HR Consulting and Global Mobility & Immigration Services.
  • Global Entity Solutions (GES), including Setups & Incorporations, Ongoing Entity Compliance, Import/Export Assistance, Accounting, Bookkeeping, Tax Guidance, Compliance and Legal-related Services.

Talking about her appointment, Sarah states: “I’m excited to join a business that has real vision and will set a new precedent in the marketplace. The company’s focus on enhancing the customer experience via technology will help to transform this industry and the way businesses use data and insight to manage their operations across the globe.”